VA’s Public Service Announcement Highlighting Women Veterans

The US Veterans Administration is actively trying to change the way the public perceives veterans. They released a public service announcement (PSA) to portray women American veterans in a positive light and express just how vital they are to the US military.

The PSA, released by the VA's Women Veterans Health Strategic Health Care Group, may be short, but its aim is clear: women veterans have bravely served their country, they have unique needs, and they deserve the best care available.

In the past decade, the amount of women using the VA has doubled and the figure is predicted to rise. Women are, in fact, the fastest growing group amongst the American veteran population, according to the VA.

The Women Veterans Health Strategic Health Care Group has put a health program in place to meet female veterans' needs, including their medical and psychosocial care.

The PSA was part of the VA's continuing efforts to challenge people to rethink their notions of women veterans, raising public awareness for honoring these brave women, as well as promoting the need for better health care for them.

The Women's Veterans Health Care program seeks to assure that women veterans obtain: 

• high-quality and appropriate primary care;
• privacy, safety, and sensitivity to their gender-specific needs; and
• preventative and clinical care. 

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